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December 20, 2004
The Distribution Artist
Can you tell what part of my new NYT Sunday subscription I've been reading at work?
Yes, another gem from the magazine. This time about Bob Berney, the president of Newmarket Films, the distributor who took a chance on "My Big Fat Greek Wedding," "The Passion of the Christ," "Memento" and "Whale Rider" (among others, although not all were while at Newmarket). It's rather interesting to read his thought process on developing a marketing campaign for "The Woodsman," a new film about pedophilia, starring Kevin Bacon. (Shockingly, his adverts don't start or end with the word pedophilia.)
Posted by cj at December 20, 2004 03:26 PM