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February 04, 2005
Conde's Big Push For Print Ad Dollars
According to Stuart Elliott at the NYT, Conde Nast is spending $400 million to convince advertisers that their magazines are a good place for product placement. I've never understood why print is being squeezed in the ad budget battles. Stop wasting money on teevee ads! All the kewl kids have TiVo anyway. They still need to read their Vanity Fair (and their Cosmo and their Good Housekeeping...).
I used to think Big Corporations were evil. That was, until my paycheck came from one of the biggest media conglomerates. Seriously folks, don't you feel more connected to mags than you do to the latest reality show on teevee? I know I do.
Only problem I see with the Nast's plan is this quote:
"When the Internet had its first explosion, everyone talked about 'the demise of print,' " Mr. Beckman [the president of the Condé Nast Media Group] said, "but video didn't kill the radio star."See, but it did. Video didn't kill radio, but it did kill the ability for un-telegenetic singers (aka ugly folks with tons of ability) to become big pop stars. When was the last time a Bob Dylan type became successful? If you said when Dylan hit it big, you are correct sir.
Posted by cj at February 4, 2005 04:08 PM