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July 25, 2006
Mosing Thru Online Adverts & Marketing Posts
HP started a viral blog, FingerSkilz.tv, that didn't bother telling you it was a shill for a corporation for the first several months of existence. Today, Eric Pfanner wrote about it in the Advert section of the NYT. The site seems slightly amusing, but I have so many problems with corporate hacks pretending to be regular cube guys that I can't bring myself to actually watch any of the video feeds.
This, by the way, is part of HP's larger campaign to reposition its personal computers as just as cool, hip, and edgy as Apple. Many people are blogging about their 30 sec spots (also mentioned by the NYT). Ann Handley uses it as an example of 4 elements of a compelling campaign. (I don't watch much teevee these days besides the Sunday Morning Talks shows, so it's good to know Mark Cuban and I share an obsession for storing email. Too bad I'm not a millionaire and I've actually lost the majority of my ramblings...)
In other media news, there is something called The Mother Of All Links, that we all must rush out and find for our blogs / websites. Eric Ward doesn't really, fully explain what the hell he means by this; but since he's been doing web promotion since the dark ages of 1994, we're supposed to trust his experience on this one.
I breathed a sigh of relief when I read on Media Bistro that you don't have to blog everyday to be relevant. (Which actually led me down the rabbit hole to most of the links in this post.) Here's where Eric Kintz explains the 10 reasons why posting frequency doesn't matter anymore. (Btw, despite the frequency of my internet use, I'm afraid I'm still surfing Web 1.0 since I've stayed away from RSS feeds and am actually spending more time on email these days than anywhere else. But that's also a function of my volunteer gig.) I read a bunch of links from the Kintz article, but they weren't interesting enough to warrant a link from here.
...and that's the news from the blog beat...
Posted by cj at July 25, 2006 07:21 PM