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June 24, 2009

Realizing How Public the Internet Really Is

This morning, I listened to one of the two free social media webinars that I registered for and advertised to my coworkers. This one was by David Meerman Scott who also spoke at the all-day MarketingProfs Digital Marketing World Conference I attended on April 1.

Five minutes into the webinar, I realized he was giving the same presentation. I tweeted the following:

cminster: listening to @dmscott sm webinar. Same schpiel he gave at MarketingProfs digital marketing conference on April 1. Disappointed #vocus

4 seconds later on my twitter reel, the following popped up:
kevinbehringer @cminster Completely agree. I think I've seen this presentation a few times on a few different webinars

This frightened me, because I had no idea who the guy was (I don't follow him). He found my post because I had used the hashtag #vocus. People attending webinars follow the crowd commentary using these hashtags. I knew about this in theory, but had never seen it in action.

Around 3:30 this afternoon, the following tweet popped up in my account:

dmscott @cminster similar presentation as mprfs sorry

This was so weird to me. Having the presenter of a webinar apologize directly to me? It also startled me, because I'm used to feeling like I'm in a cocoon at my desk, only seeing work, not having random people I've never met talk at me.

I originally sent the above information to my coworkers. I work with an incredible group of talented marketers. Like most of the world, they haven't had time to follow every fad or emerging technology. They're too busy doing their jobs. Plus, we have a sister agency that deals with social media as their core competency.

Right. So I'm sure many people have already experienced how Twitter smashes the walls and creates a sense of intimacy across the interwebs. Lest you think I've found a new way to make best friends with the world, read this WSJ article by Julia Angwin.

Posted by cj at June 24, 2009 07:44 PM

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